The New Marketing Research Tool – Twitter

Conducting marketing research is very important for any business. The key to success of any online business is the profitability of the niche market you select. First and foremost though should be the determination of market demand. Without the demand the probability of generating any profit is zip. With that said our consideration will turn to a reliably new way to conduct market research that will enable you to unforgettable those niche markets with plenty demand and profit potential.

Twitter, the fast growing micro blogging social network site offers you the opportunity to tap into a real time search engine containing valuable search information.

If you're looking for online business ideas around which to build an income Twitter could be your answer.

Let's look at a simple 3 step process you can use to help you generate potential niche marketing opportunities by using Twitter.

Determine Popular Topics First

Firstly you want to see what everyone is talking about by looking at 'trending topics' which is located on the right hand side of the page. Being Twitter is a highly populated social network site you can assume trends found here reflect most of what you may find across the internet.

Under trending topics you'll find separate 'discussions' being held on various topics. The topics or keywords of these individual discussions are precluded by a hash mark (#). Choose a topic of interest to you and join the conversation.

Focusing on conversations that interest you is very important!

Two other methods you can use to locate popular topics on Twitter are visiting hashtags dot org and stufftotweet dot com.

Find the Conversations

Track down these conversations on Twitter by entering the appropriate keywords into the search box.
Plug into conversations as this will be your market research.

Start to follow some of the participants since once once you follow someone they'll follow you back. This allows you to stay up with and view these conversations as they occur from day to day.

Plug Into & Follow the Conversations

Now that you've located these conversations you of course will contribute where you can but you definitely want to listen and take notes. You are looking for trends, common problems, angles, or other ideas to explore. If possible unforgettable a common problem and develop a solution for it. This could be the basis of your niche.

Throughout the course of these discussions various ideas, opinions, or preferences will be offered so take note of this. Focus in on the more prevalent and consistent 'sub-topics' to help you' narrow 'your search'.

By following these conversations over an extended period of time you'll be validating the thinking popularity or interest of the topic you're 'researching'.

This process will be connected over a period of time and the information you collect can then be used to further explore with other market research tools. You'll want to do this to insure your hunch / finds possess the market potential you are looking for.

Marketing research can be very time consuming and boring but it is a necessary evil for any online business. The key to your success will the profit potential of the niche market you select as the core of your business. Determining the market demand is your first step when considering the potential of any number of niche markets. The accuracy of your market research is crucial and if done correctly will lead to profitable online business ideas for you. Knowing how to efficiently use the real time search engine that Twitter should enable you to speed up the research process. Just following the current trends and the conversations surrounding them should supply you with very insightful data. It is then up to you to put this information to work as you apply it to your niche marketing efforts. The end results should be rewarding.

Digital and Conventional Presentation of Content

Displaying content is extremely important for any marketing agency. Ultrathin tubes have long replaced the old-fashioned and expensive Cathode-ray tubes. Internet connectivity, live TV streaming, videos, and images are the future of signage and modern marketing. Shopping malls, shops, and all other businesses prefer electronic display over wallpapers.

Digital signage applications include high-resolution display devices that are easy to use anywhere, indoor or outdoor. The modern way of displaying content includes versatility and innovation. For example, an electronic display can run a combination of media including videos, images, and text that altogether deliver a specific message.

With the passage of time, the global advertising industry is growing bigger and bigger. The electronic display has become the need of every modern business. Some of the purposes digital signage serve are:

  • Informational
  • Commercial
  • Experiential
  • Behavioral

It is rightly said that there is no success without the content. Electronic signage is considered to be a new way of displaying content to an audience. It offers variety and a number of interesting features that allow users to be creative in content management. We often see digital signs at public places and retail stores. Therefore, it has a cultural impact on customers and viewers.

A question arises whether or not signage has emerged as a new and effective advertising source. The answer is a big yes as digital signage is gradually taking over the conventional and outdated advertising solutions. However, the significance of traditional display cannot be undermined as they are cost-effective. Commercial places should be well equipped with the information that might help customers make a purchase decision.

The internet is used widely across the globe. And the information provided on a computer allows us to check back and reach the content easily. It is easy to change and manage content on digital devices. Your success depends highly on how you are advertising your business. Therefore, use digital signs to promote and advertise your business or cause. Digital signage is expensive as compared to those simple and static display means. However, digital display has become mandatory for rapidly growing businesses.

The display industry cannot keep itself apart from technological advancements. However, some of the old-fashioned signage is still being used by many businesses in developed and developing countries. For instance, a banner or a decal is a very simple type of signage. The presence of highly advanced electronics signs could not outsmart old-fashioned sign systems. However, it is recommended to use the digital and interactive form of signs which can captivate the attention of customers.

What is Internet Marketing? Define Internet Marketing

What is Internet Marketing? In broad terms Internet Marketing refers to promotion of commerce or business through the Internet medium. It is the way in which products or services are promoted and sold over the Internet. Internet marketing, also called web marketing, online-marketing and even “i” or “e” -Marketing uses the Internet to deliver all types of media to a global and even local market. The relatively low cost to disseminate information to a global audience makes it very unique compared to marketing of the past.

The interactive nature of the Internet has forced the evolution of its marketing strategies to include specialist skills to deal with the instant response and eliciting responses now present with this unique medium. A device must be included in your Internet marketing system to accommodate this instant response.

The term is also inclusive of the post-sale relationship between a business and its customers because it encompasses digital customer data management and electronic customer relations. It is widely used in the business world today and referred to as ECRM – Electronic Customer Relationship Management. This makes the scope larger as it refers to the on-going relationship supported by the Internet, e-mail, and wireless media.

Internet marketing ties together the technical and creative aspects of the Internet including design, branding, promotion and advertising, as well as sales. Here are three main objectives to help define Internet Marketing:

(1) Deliver a company’s message or presence in a marketplace. Branding its culture, mission and value as well as educating or detailing its products or service via the computer screen.

(2) Collect data research not limited by demographics, individual preferences or past requirements of both existing customers and (different groups, classes, stereotypes, etc.) as potential new customers.

(3) The actual selling, collection of fees, tracking of distribution and follow up of goods, services, or advertising space over the Internet.

The way in which one reaches out via the Internet to its prospective client is through different strategies. The more popular Marketing Strategies utilized by Internet Marketers are Social, Content and Paid marketing approaches. Each has their own attributes as well as limitations or short-comings.

There are several Business Model terms associated with Internet Marketing.

E-COMMERCE (electronic-commerce) refers to business over the Internet. Web sites such as Amazon.com and eBay are all e-commerce sites. The two major forms of e-commerce are Business-to-Consumer (B2C) and Business-to-Business (B2B). So, while the neighborhood baker doesn’t sell his cupcakes on the Internet, he utilizes the benefits of the Internet to search and find the supplier with the best price for flour.

LEAD-BASED WEBSITES are organizations or groups of websites that create value by capturing prospective clients or sales leads from the Internet to be utilized by or sold to a third party.

AFFILIATE MARKETING is a process in which a product or service is promoted by many people or entities that receive a percentage of the profits when the product is purchased. The Affiliate did not develop or produce it themselves. The owner or producer of the product has authority over whom and how their product is sold and customarily provides the “affiliate” with marketing materials; i.e. Website links, capture pages, and banner ads that have encoded tracking – the device used to ensure the affiliate gets credit for the sale.

LOCAL INTERNET MARKETING is the process used by a company with a “local customer base” that traditionally sells by warm market referrals, signage, location visibility, and utilizing the Internet to find and cultivate relationships with potential customers to later interact with offline.

BLACK HAT MARKETING is a form of Internet marketing or search engine optimization (SEO) commonly referring to the practice of using unethical techniques or employing deceptive, abusive, or less than truthful methods to make your search rankings go up to drive more traffic to your website.

The birth and growth of Internet marketing has also made a mark on the “personal worlds” of many individuals. With Internet Marketing offering individuals infinite ways to promote and market themselves, products, services and opportunities, the world of home-based-business has exploded.

Initially for the person that desires to capitalize on this medium for their own person commerce, Internet Marketing can be confusing or even overwhelming for most. Each method seems to have its own language to decipher and obstacle to overcome. A system or platform to manage all of these strategies can be very useful if it includes support training. It’s best to only choose 1 or 2 initial strategies to focus on at one time. The best strategy for one person may not be the best strategy for you. Most important is that you discover the strategy that you like most and are comfortable performing. If you enjoy the process you will be certain to be better at it. And the better you are at it, the more likely you’ll become consistent with its implementation. You will find that the strategy you choose is much less important than your ability to do it consistently in order to achieve results.

I agree it can seem overwhelming at times, but actually the process can be quite simple if you focus on just one strategy at a time. There are unlimited training courses, Internet tools, websites and programs to help you be more effective and efficient in each category or strategy you choose. Having someone to help guide you through the process, pointing out which tools and programs offer the most help, not only will save your sanity, but also can save you hundreds of hours and thousands of dollars in the process.

What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac / Safari users.)

This assures the user that sensitive data (such as credit card numbers) can not be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).

Common web site owner questions about SSL:

How do I get the little padlock on my site?

To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:

  1. The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser.
  2. A guarantee by the issuing Certificate Authority that the domain name the certificate was issued for is indeed owned by the specific company or individual named in the certificate (visible if the user clicks on the little padlock).
  3. An assurance that the domain name the certificate was issued for is the domain name the user's browser is now on.

Once obtained, the certificate must be installed on the web server by your web host. Since your web host also has to generate an initial cypher key to obtain the certificate, very often they will offer to handle the process of obtaining the certificate for you.

My web host has a "shared certificate" that I can use. Should I?

It's still fairly common for small sites to use a shared certificate from the host. In this circumstance, when a page needs to be shown in secured mode, the user is actually sent to a domain owned by the web host, and then back to the originating domain afterwards.

A few years ago, when SSL Certificates were quite expensive (around $ 400 per year), this was real attractive for new sites just getting their feet wet in e-commerce. Today, with a number of perfectly functional SSL certificates available for under $ 100 (exclusive of installation, etc.), it is a lot less attractive. Since your user can look at the address line of his or her web browser and see that the site asking for the credit card number is not the site he or she thought they were on, the cost savings is probably not worth the risk of scaring off A sale.

What's the difference between the expensive SSL Certificates and the inexpensive ones?

Usually, mostly price. Some expensive certificates have specific functions, such as securing a number of different subdomains simultaneously (a "wildcard" certificate), but the effective differences between basic single site certificates are very slight, despite the wide range of prices:

The encryption mechanism used by all of them is the same, and most use the same key length (which is an indicator of the strength of the encryption) common to most browsers (128 bit).

Some of them ("chained root" certificates) are slightly more of a pain for your web host to install than others ("single root" certificates), but this is pretty much invisible to the site owner.

The amount of actual checking on the ownership of the domain varies wildly among sellers, with some (usually the more expensive) wanting significant documentation (like a D & B number), and others handling it with an automated phone call ("press # 123 if you 'Ve just ordered a certificate ").

Some of them offer massive monetary guarantees as to their security (we'll pay you oodles of dollars if someone cracks this code), but since it's all the same encryption mechanism, if someone comes up with a crack, all e-commerce sites will Be scrambling, and the odds of that vendor actually having enough cash to pay all of its customers their oodel is probably slim.

The fact is that you are buying the certificate to insure the safety of the user's data, and to make the user confident that his or her data is secure. For the vast majority of users, simply having the little padlock show up is all they are looking for. There are exceptions (I have a client in the bank software business, and they feel that their customers (bank officers) are looking for a specific premier name on the SSL certificate, so are happy to continue using the expensive one), but most e -commerce customers do not pick their sellers based on who issued their SSL Certificates.

My advice is to buy the cheaper one.

I have an SSL certificate – why should not I serve all my pages in "Secured" mode?

Because SSL has an overhead – more data is sent with a page that is encrypted than a page that is not. This translates to your site appearing to run slower, particularly for users who are on dial-up or other slow connections. Since this also increases the total amount of data transferred by your site, if your web host charges by transfer volume (or has an overage fee, as most do), this can increase the size of your monthly hosting bill.

The server should go into secure mode when asking a user for financial or other sensitive data (which may well be "name, address and phone number", with today's risk of identity theft), and operate in normal mode otherwise.